The town is considered as the world's capital of perfume. It obtained two flowers in the Concours des villes et villages fleuris contest and was made "Ville d'Art et d'Histoire" (town of art and history) . ...
Grasse is the center of the French perfume industry and is known as the world's perfume capital (la capitale mondiale des parfums). Many "noses" are trained or have spent time in Grasse. It produces over two-thirds of France's natural aromas (for perfume and for food flavourings). This industry turns over more than 600 million euros a year.
Grasse's particular microclimate encouraged the flower farming industry. It is warm and far enough inland to be sheltered from the sea air. There is an abundance of water, thanks to its situation in the hills and the 1860 construction of the Siagne canal for irrigation purposes. The town is 350 m (1,148.29 ft) above sea level and 20 km (12 mi) from the Coast (Côte d'Azur).
There are numerous old 'parfumeries' in Grasse such as Molinard, Fragonard, Galimard each with tours and a museum.